E-Commerce Platform Rebuild
Client: Retail Group (Confidential)
The Problem
The client's legacy e-commerce platform had an average checkout abandonment rate of 68%, page load times exceeding 8 seconds, and zero mobile optimisation. Despite healthy traffic, revenue was stagnating and customer complaints were rising.
The Solution
We rebuilt the entire platform using a headless React architecture with a custom Node.js backend and PostgreSQL database. We introduced a real-time inventory sync, reduced checkout to 2 steps, and implemented server-side rendering for near-instant page loads. Full mobile-first responsive design throughout.
The Results
Within 90 days of launch, checkout conversion jumped 62%, average page load time fell from 8.4s to 1.2s, and monthly revenue grew 38%. Mobile conversion rate tripled in the first quarter.
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